How Green Is Green? | No Orangutans Were Harmed In The Making Of This Scenery | Aug 2008

This is an excerpt from Robert Usdin’s article for Live Design in April, 2008. Remember that November 19th is Green Day at LDI and they’re looking for nominees for green production of the year.

“No Orangutans Were Harmed In The Making Of This Scenery.” That was a proposed slogan that came out of a brainstorming session during a green marketing seminar held recently at Showman Fabricators. As a New York commercial scene shop, we have made a commitment to sustainability over the last few years and used this seminar as an opportunity to help with future plans. Another idea was edible scenery, but we wont go there. Fortunately, there are many established green practices that have become standard at Showman and other shops, so orangutans and edible scenery can be left out of the marketing plans. Showmans EMS Environmental Management System is a detailed roadmap, structured in two parts, charting a course for personnel to act green. The first part outlines best practices, and the second part provides clients with solid options to greatly lessen the environmental impact their projects have. Getting the word out is the first of many steps to encourage clients to think beyond what theyve always done.

via How Green Is Green? | No Orangutans Were Harmed In The Making Of This Scenery | Aug 2008.

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