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Reality: Breathe in that Clean Coal Freshness.

March 1, 2009newsClean Coal, Coen Brothers, Freshness, Metaphors, Myth, Props, Smiles

Below is the recently-produced clip for the Reality Campaign, which is working to dispel the myth of “clean coal.” It’s directed by the Coen brothers. It’s funny. And it works in consumer metaphors and symbols. Smiles below. Props to treehugger.

 

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