The Publicity Plant

Amsterdam-based artist and grad student Sander Veenhof has come up with an interactive and innovative way to spread the word on his name: A plant where the light only switches on when someone blogs, twitters or does a google search for his name. The project is an attempt to grow a “graduation bouquet” of flowers for Sander’s July 1 graduation.

Here’s what the flowers looked like a few minutes ago when I did a google search to turn the light on:

These plants look like they need a little love…why not help this guy out by doing some google searches? As a fellow graduate student in art, I can understand the need and desire to get your name out there. Guess that’s why I’m enjoying playing right into his project by making a blog post about his project.

Since this is grad student work, I’ll also jump right in with my critique: I need more transparency. What kinds of flowers are there? How long does the light switch on when his name is searched or blogged? Do different searches/posts/etc result in more or less time? Won’t the plants be all fucked up if they are not controlled for some semblance of normal daylight hours? (However, I do like the immediacy of turning the lights on immediatly….)

Check out the Publicity Plant at www.sndrv.nl/publicityplant/

Go to Eco Art Blog

%d bloggers like this: