This post comes from MELD

Just days before the start of the UN COP21 Climate Conference held in Paris and during the French state of emergency following terrorist attacks earlier this November, 600 posters were covertly distributed and hung within the city. The posters were not taped to poles or distributed in public grounds, but secured behind glass at bus stops around the city. The large-scale posters were advertisement replacements, fake corporate ads designed by 82 artists across 19 countries to satirize messaging found throughout the Parisian streets.

Organized by the Brandalism project, the citywide sweep is meant to challenge the corporate takeover of the Paris climate talks, forming ads that target the link between corporations’ advertising with consumerism, global warming, and fossil fuel consumption. The posters reference many of the climate talks’ corporate sponsors including Air France, Dow Chemicals, GDF Suez (Engie). Many of the Photoshopped images use the same branding and voice as the original advertisement, forcing the audience to take a deeper look at the content of the hundreds of posters dotting their daily commute.

“By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution – when actually they are part of the problem,” said Brandalism’s Joe Elan.

by Christopher Jobson on November 30, 2015

Escif, Jimmy Cauty, Neta Harari, Bansky-collaborator Paul Insect, and Kennard Phillips were just a few of the dozens of artists who created posters for the Parisian installation. You can see many more of the 600 posters created to challenge the UN COP21 Climate Conference over on Street Art News and Brandlism’s own website

http://www.brandalism.org.uk/gallery

The post, Brandalism: 82 Artists Install 600 Fake Ads Across Paris to Protest the COP21 Climate Conference, appeared first on MELD.
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meld is an ongoing interactive global art platform and collaborative catalyst to commission, produce and present ground-breaking and evocative works of art embedded in the issues and consequences of climate change. meld invites exceptional artists and innovative thinkers dedicated to the moving image and committed to fostering awareness and education to join us in our campaign for social change. Through a collaborative dialogue, we hope to provoke new perceptions, broaden awareness and education and find creative solutions concerning climate change, its consequences and its solutions.

meld was formed by a devoted group of individuals guided by a passionate belief in the power of art to convey personal experience and cultivate social progress. meld is inspired by the idea that when art melds into the public realm, it has the power to reach people beyond the traditional limitations of class, age, race and education and encourage public action.

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