TenduTV in the Wall Street Journal: Article
Now that the Beatles are downloadable on iTunes, the next frontier awaits: ballet.
On Wednesday, the New York-based distributor of dance programming TenduTV announced that a select group of dance performances and movement-based short films will be among the initial offerings, available in December, for download on Apple’s online service.
Though the upcoming titles may not have the reach of “Sgt. Pepper’s Lonely Hearts Club Band,” the announcement marks an important step for dance, said Marc Kirschner, the general manager and founder of TenduTV.
“This is about making the work accessible to audiences —accessible in away that delivers quality,” he said, adding that the distribution also means more support for artists. “Dance was never able to develop a secondary revenue stream.”