Benefit Corporations continue to gain notoriety — the concept was profiled in depth in Esquire earlier this month — but the term is still foreign to many people. I didn’t know what a B Corp was until a few weeks ago, when I learned that Houston houses one. Jeff Kaplan and Adam Brackman’s New Living, a sustainability-focused green building and home store in the Rice Village (in the old historic Wagner Hardware store) is a member of this evolved new class of business model.
