Some friends of the CSPA, Stephen and Enci Box, are leading this fantastic project to produce a film sustainably. Here is an excerpt from the article on Greenwala:

On the set of “At What Price” made possible by Rebel Without A Car Productions, you wont see any cars parked around but you will see bikes galore! All ranging from beach crusiers, to Xtracycles to homemade bicycles with trailers.On the first day, everyone showed up on their bike, introductions where made, speeches said then it was off to get the equipment. I was given an Xtracycle to ride across town since it was capable of holding A LOT more then my little basket could and we needed to pick up some heavy equipment. Most of the cast and crew got to and from set using a bike or by taking the bus I must admit, living over 30 miles away made me the black sheep on this crew, as I drove to set everyday but everyone put in the effort not to make a huge carbon footprint.

After venturing through the back streets of Hollywood, we showed up to Castex Rentals to very surprised looks from the Castex employees. At first they didnt really believe we where going to haul all of this film equipment on just bicycles alone, they even started laughing as we started figuring out what could go where. We got to work on loading up the bikes, strapping down c-stands, piling up sand bags, finding room for apple boxes, etc. After the nice men at Castex finally realized we where the real deal, they jumped right in and started helping load stuff, then of course started taking pictures to share with everyone from their camera phones. I dont blame them; we ARE the first generation Greenseters after all.

via Greenwala – First generation “Greensters” are making a statement that Hollywood can be green..