Confidence

10:10 campaign launch: the video

Another hastily filmed Flipcam video. I am clearly no Franny Armstrong:

10:10 campaign launch, Tate Modern, London from RSA Arts & Ecology on Vimeo.

The strategy is to create enough of a mass movement to make people feel it’s OK to make changes in their life, and to give Ed M. the kick in the pants he requires to move forward. I’m not sure how successful the event was in achieving that. It was great to get the front page ofThe Guardian and a page in The Sun but because news of the event was sprung on most people yesterday, the event seemed a little thinly attended. It didn’t feel like the mass movement we need – not yet anway. It felt mostly like people a bit like me.

It’ll be interesting to see how many people have signed the pledge online…

[Takes a look]

6,472 so far. Less than one in ten thousand.

It may be early days, but given how well it was publicised, and the readership of media partners, The Sun and The Guardian, I would say that’s a little disappointing but I’ll leave the last word to the hardcore transitionist at the end who said, “When you see lots of other people getting involved it gives you confidence that you’re not a freak, you’re not out on your own.”

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“Global warming is as much a cultural problem as a scientific or political one…”

Robin McKie, science journalist for The Observer, has been to see Steve Waters’ The Contingency Plan, and has noticed that that there is something significant happening across the arts:

Until now, scientists, journalists and politicians have dominated the debate about the threat of greenhouse warming. Many have fought well and brought a proper sense of urgency to the debate. However, it will be our writers, artists and playwrights who will finally delineate the crisis and explore in human terms what lies ahead. Only then can we hope to come to terms with our endangered world….Thus global warming is as much a cultural problem as a scientific or political one and deserves to be addressed through the activities of those who define our culture: our artists and writers.

These individuals will be the ones who reveal to us the kinds of lives we may lead in the near future – not just in physical, but in moral and social terms – as our planet heats up. In other words, we need an Orwell or a Huxley to help us define the terrible issues that confront us – and to judge from the recent efforts of Waters, McCarthy and McEwan we can have a fair amount of confidence that our artists and writers will deliver. Whether or not we choose to listen to them is a different matter.

“Writers and artists are getting warmer” by Robin McKie

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