Worth a look, TenduTV deals with expanding a distributed idea of presentation, now presenting in partnership with Hulu!

Contact: Michelle Brandon Tabnick, (646) 765-4773,  michelle@michelletabnickcommunications.com

TenduTV announces the launch of the digital Dance on Camera Festival on Hulu, at www.hulu.com/network/tendutv. The digital Dance on Camera Festival is an extension of the Dance Films Association’s Dance on Camera Festival (DOCF), which it has produced annually for the last 38 years, the last 14 of which have been co-presented with the Film Society of Lincoln Center.

“This new venture presents an exciting opportunity for dance film artists to expand their audience. The bulk of today’s viewers consume their media digitally. Our partnership with TenduTV widens our distribution while offering an excellent, new venue for our participating artists,” said Deirdre Towers, artistic director of Dance Films Association.

“We’re excited to take this first step forward towards meeting the needs of the dance field. Finally, dance audiences can begin to get the access they eagerly desire. The Dance Films Association is a great partner and we’re looking forward to doing all we can to help them fulfill their mission,” said Marc Kirschner, General Manager of TenduTV.

TenduTV will be adding new films on a regular basis, providing viewers with a diverse range of dance on screen. While the initial films primarily represent contemporary works from prior editions of the festival, the Dance Films Association and TenduTV will also curate focused collections of dance films. Planned themes include “Past Masters,” “Africa” and “Animation.”

The first six films are available now, and feature dancers from some of the dance world’s most renowned companies, including Tanztheater Wuppertal, Frankfurt Ballet, the Metropolitan Opera Ballet and Armitage Gone! Dance.

These films are:

Arcus, a jury prize nominee, DOCF 2004
directed by Alla Kovgan and Jeff Silva

Arising, from DOCF 2009
directed and choreographed by Ben Dolphin

Folies D’Espagne, a jury prize nominee, DOCF 2008
directed by Philip Busier
choreographed by Austin McCormick

Madrugada, from DOCF 2005
directed by William Morrison
choreographed by Deborah Greenfield

Vanishing Point, DOCF 2009
directed by Patrick Lovejoy

Wiped, Jury Winner, DOCF 2002
directed and choreographed by Hans Beenhakker

TenduTV also announced the addition of Cory Greenberg to its advisory board.  Ms. Greenberg is Director of Operations & Special Projects for Alvin Ailey American Dance Theater, as well as Ailey’s in-house counsel.  She received her undergraduate degree cum laude in Art History from Duke University and her law degree from New York University School of Law, where she was an Arthur Garfield Hays Civil Liberties Fellow and a recipient of the Vanderbilt Medal for Public Service.

About TenduTV

Founded in 2008, TenduTV seeks to deliver dance to audiences through the highest quality digital distribution network available to the art form today.  Through TenduTV’s platform partners, dance artists and organizations will be able to transport their vision beyond the physical theater and engage audiences through computers and 200 million digital devices including internet-enabled televisions, portable video players and mobile devices. By empowering artists to connect with audiences on a global scale, TenduTV believes that the dance field can be as strong financially as it is creatively.

About Dance Films Association, Inc.

Dance Films Association, Inc. (DFA) is dedicated to furthering the art of dance film.  Connecting artists and organizations, fostering new works for new audiences, and sharing essential resources, DFA seeks to be a catalyst for innovation in and preservation of dance on camera. DFA was founded by Susan Braun in 1956, and included Ted Shawn, the founder of Jacob’s Pillow, as its charter member, as well as modern dance pioneer Jose Limon and ballerina Alicia Markova as members of its first Board of Directors.  A tireless advocate, Ms. Braun devoted her life to finding, showcasing, preserving dance films and videos until her death in 1995.  Today, DFA seeks to carry on her spirit of creativity and collaboration in a time of extraordinary transformation.

For more information, visit www.dancefilmsassn.org and www.tendu.tv.