Freak

10:10 campaign launch: the video

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Another hastily filmed Flipcam video. I am clearly no Franny Armstrong:

10:10 campaign launch, Tate Modern, London from RSA Arts & Ecology on Vimeo.

The strategy is to create enough of a mass movement to make people feel it’s OK to make changes in their life, and to give Ed M. the kick in the pants he requires to move forward. I’m not sure how successful the event was in achieving that. It was great to get the front page ofThe Guardian and a page in The Sun but because news of the event was sprung on most people yesterday, the event seemed a little thinly attended. It didn’t feel like the mass movement we need – not yet anway. It felt mostly like people a bit like me.

It’ll be interesting to see how many people have signed the pledge online…

[Takes a look]

6,472 so far. Less than one in ten thousand.

It may be early days, but given how well it was publicised, and the readership of media partners, The Sun and The Guardian, I would say that’s a little disappointing but I’ll leave the last word to the hardcore transitionist at the end who said, “When you see lots of other people getting involved it gives you confidence that you’re not a freak, you’re not out on your own.”

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Interview with activist/video maker Leo Murray

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I’ve just posted an interview that Caleb Klaces did with Leo Murray for on the main RSA Arts & Ecology website. Murray did the clever little viral video Wake Up Freak Out – Then Get a Grip which has been doing the rounds on the net.

Art has the ability to move people in a way that nothing else does. In the world we live in today, screen media is the most prominent cultural feature. People spend the majority of their waking hours staring at screens (computers and TVs), which gives you a clue if you’re trying to propagate social change. If you don’t try and come at people through their screens you’re just standing behind them tapping them on the shoulder saying “Hey, over here…”. It’s really clear that there’s no way to bring about the social change that we need to deal with climate change without the use of screen media. Aside from mass media, I’m pretty certain that The Age of Stupid [which Murray animated the first three minutes of] is the most powerful tool to motivate people around climate change that exists now. It does the opposite of what I do in my film, it barely addresses the science at all. It’s set in the future and uses narrative to suck you in. Taking a historical view seems a very productive perspective…

Read the whole interview.

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