Guggenheim Bilbao

Jeff Koons and art as big bling

With reference to the post below on the value of art, The Art Newspaper reports that the Los Angeles County Museum of Art is about to commission Jeff Koons to create a sculpture of a life size replica of a train that will dangle from a crane – commemorating the railroad’s part in 19th century America’s westward migration. “We’re talking about a $25m work,” says Koons.

Twenty-five million makes it the most expensive artwork ever commissioned by a museum – even more expensive than Richard Serra’s $20m commission for the Guggenheim, Bilbao. Talks between LACMA and Koons began two years go, in those long-gone days when it looked like the boom was going on for ever. In times like these, it seems absurd for an art institution to be shelling out this much for a single artwork. And you don’t even have to be of the Patti Smith opinion, that Koons’ work is “just litter upon the earth”, to think this kind of commission is a very bad idea right now.

I was in Los Angeles a couple of months ago. The nature of the city means that the larger art institutions like LACMA and the struggling MOCA seem to have so little connnection to the real life of the city.

The artist Fritz Haeg, who I interviewed for a piece in The Observer that’s coming up on April 18 talked about this. “The way LA operates is not in the way of a European urban system of a top-down institution. It’s much more networked. This is an artists’ town, and there are a lot of small artist-run spaces that people feel more connected to personally than they do the museums.”

In this climate, in that city, the Koons commission way looks too much like art as big shiny bling.

Photo of Jeff Koons’ Balloon Dog (Yellow) 1994-2000 taken at the Metropolitan Museum of Art, New York, by Ken Applebaum

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