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A pancake fair in Donetsk, Ukraine, used the last two days of the Pancake week, an Eastern Slavic folk holiday, to encourage local creativity and teach sustainability as a way of thinking.
The organisers of the Pancake Fair, IZOLYATSIA Platform for Cultural Initiatives, had invited about 60 local artisans and designers to communicate with each other and with the local community, to show their products, techniques and hold free workshops for citizens. It became an event which attracted the record number of guests per day — more than 1,500 visitors in three hours.
IZOLYATSIA allegedly received “an ocean of positive responses†on social media after the event, which has inspired the team of organisers to continue this way of giving arts and culture an active role in changes for sustainable societies.
IZOLYATSIA stands for “preservation, cultural replenishment and regenerationâ€. It is a non-governmental arts foundation located on the territory of a former insulation materials plant in Donetsk, Ukraine. ‘IZOLYATISA’ is the name inherited from the factory.
• izolyatsia.org
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