Reciprocity

New metaphors for sustainability: symbiosis

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Zoë Svendsen, theatre director and researcher, continues our series New metaphors for sustainability by turning to ‘symbiosis’ as a better term.

When I was given the challenge of thinking about a metaphor for sustainability, I realized I didn’t really know what it was, other than the idea that maybe you shouldn’t do quite so much of something so that you could do things again in the future. But then I got to thinking about the underlying questions. What do we need to sustain? What’s the idea of sustainability? It’s linked to current discourses against consumption and to ideas about austerity and about doing less.

What could you replace sustainability with as a metaphor that would allow you to do something as opposed to just not doing something? I was thinking about things like conversation and reciprocity and some kind of interaction with your environment that didn’t deny the pleasures of exchange and of use. I eventually arrived at the term ‘symbiosis’ and symbiotic thinking.

What’s interesting about the term ‘symbiosis’, is that as a metaphor it takes us away from the ‘nature versus culture’ idea or ‘human benefit versus benefit for nature or the environment’, and rather asks us to think about how there might be certain kinds of human symbiotic interactions and at the same time benefits for the environment.

The symbol for this kind of activity are bees, and bee-keeping. There can be a human relationship to these kinds of symbiotic practices that happen in the environment already – such as the spreading of pollen and the creating of honey.

And around that word ‘symbiosis’, there’s a whole series of other underlying terms or thoughts that could be replaced. Instead of thinking about ‘austerity’ – which is a negative thinking towards the future – that we can always only do less and life isn’t going to be as good – you might replace that with ‘ingenuity’. This celebrates invention and entrepreneurialism and thinks about what’s at hand and what possible in what may be limited circumstance but treats those circumstances as a pleasureable challenge.

Part of the problem with austerity is that it makes you want to rebel. I have occasional bouts of recycling rebellion – I go ‘fuck it’ and throw it away. ‘I want to waste, I don’t want to be sensible’.

This is something to do with the moral imperative around the idea of austerity – it’s just not fun. Part of the idea about  ‘symbiosis’, is that you don’t have that same kind of moral anxiety around all of your actions. You’re directed to a positive action instead of endlessly thinking about the negative – which just makes you want to be naughty and not do it.

Zoë is included in our film. 

 

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The editors are Robert Butler and Wallace Heim. The associate editor is Kellie Gutman. The editorial adviser is Patricia Morison.

Robert Butler’s most recent publication is The Alchemist Exposed (Oberon 2006). From 1995-2000 he was drama critic of the Independent on Sunday. See www.robertbutler.info

Wallace Heim has written on social practice art and the work of PLATFORM, Basia Irland and Shelley Sacks. Her doctorate in philosophy investigated nature and performance. Her previous career was as a set designer for theatre and television/film.

Kellie Gutman worked with the Aga Khan Trust for Culture for twenty years, producing video programmes and slide presentations for both the Aga Khan Foundation and the Award for Architecture.

Patricia Morison is an executive officer of the Sainsbury Family Charitable Trusts, a group of grant-making trusts of which the Ashden Trust is one.

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The impossible hamster & RSAnimate: thoughts on “nubs”

httpvh://www.youtube.com/watch?v=Sqwd_u6HkMo

Yesterday, the New Economics Foundation released this video to support their report about the irreconcilability of the idea of sustained economic growth with the idea of sustainability itself,  Growth Isn’t Possible. It’s made by Leo Murray, one of the makers of The Age of Stupid and the short film  Wake Up Freak Out.

The Impossible Hamster is a clever way of drawing attention to an idea, using a short viral video. In some circles this would be called an agit-nub, nubs being “short videos that explain or bring an idea to life“.

In the last couple of years, nubs have increasingly become the means by which new ideas are spread around the web. They encapsulate how the web works; by making them embeddable, they become a freebie for other content producers. Spreading ideas and messages on the web is about reciprocity; you have to give in order to receive attention.

Nubs raise a few questions. Firstly, at the moment wit is still prized as much as quality, but will the increasing standards of advertising viral videos begin to crowd out the more low-fi productions like Leo Murray’s? Take a look at this ad about the persuasive technology of a musical staircase which turns out to be an advertisement by Volksvagen. Made to look low-fi by the adevertising agency DDB Stockholm, it became one of the most successful virals of last year. Advertisers are spending increasingly large sums producing these virals.

Secondly, if nubs are the repository for political messages, will we soon have “nub wars”? As somebody in the office pointed out the moment they saw The Impossible Hamster, a climate sceptic might have made a video of a hamster growing not only fat but clever enough to start building new worlds.

Thirdly, do they respresent a kind of Darwinism of ideas; if an idea is not reducible to a three minute nub will it become worthles?

Myself, I don’t think so. I think their mix of expression and intellect makes them an incredibly powerful new genre.

On the last point, the RSA’s own RSAnimate series shows that nubs don’t need to be reductionist. Take a look at Matthew Taylor’s Left Brain Right Brain which is just out this week:

Look out for new videos coming up on the new RSA Comment pages:http://comment.rsablogs.org.uk/

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