Significant Influence

Soap operas for social change

The Archers, courtesy BBC

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Kellie Gutman writes;

The BBC have looked into soap operas as agents for social change and have discovered in some cases they have changed the world.  From the longest-running program, The Archers, which encouraged farmers in the 1950s to increase production by trying out new techniques, to a BBC radio program in Afghanistan, calledNew Home, on women’s rights, which taught listeners how to avoid land mines, the soap opera has had a significant influence.

A two-part programme on Your World (part 1, 21 April; part 2, 28 April) can be heard here.

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ashdenizen is edited by Robert Butler, and is the blog associated with the Ashden Directory, a website focusing on environment and performance.
The Ashden Directory is edited by Robert Butler and Wallace Heim, with associate editor Kellie Gutman. The Directory includes features, interviews, news, a timeline and a database of ecologically – themed productions since 1893 in the United Kingdom. Our own projects include ‘New Metaphors for Sustainability’, ‘Flowers Onstage’ and ‘Six ways to look at climate change and theatre’.

The Directory has been live since 2000.

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