Kuoni Travel, one of the world’s leading globally-active leisure travel and destination management organisations, is launching a short film idea contest on facebook. Starting tomorrow 1 February 2012, film students and makers across the globe are invited to submit innovative ideas for the production of a viral video that raises awareness about sustainable travel.  The aim of the film is to provide travellers with concrete tips on how to embark on holidays that benefit local people and help protect the environment in destinations. There are no restrictions on the style of the video, and the best suggestion will win 7000USD towards financial support for the final production of the film. The submission period is open until 22 February 2011.

By supporting this initiative, Kuoni is underlining its long-standing commitment to corporate responsibility. As a tour operator, Kuoni is deeply involved in all aspects of the travel experience, both now and for the future, and makes every effort to maximise the positive effects of the world travel industry and minimise its more negative repercussions. The company has already initiated and successfully implemented over 30 projects all over the globe, with its prime focus on sustainable supply chains, sustainable products, human rights and environmental stewardship. This is the second sustainable tourism film to be supported by Kuoni. The first winning short-film, which focuses on sustainable hotels, will be featured on the contest’s facebook page.

The first winning film and full contest rules are available online starting 1 Feb 2012, 9AM CET at: https://www.facebook.com/KuoniGroup?sk=app_353019991381070