Yours Mine Ours

Good Cents in the Museum – a case study

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This post comes to you from the EcoMuseumMany people will wonder at first, what the connection is between immigration, museums and the environment.

For the last two and a half years Melbourne’s Immigration Museum has been developing a unique and contemporary exhibition based on what identity actually means to those living in Australia today. The transient nature of ‘identity’ as a concept meant a high degree of creativity was required. The project team worked on this challenge for over two years, and in addition, managed to integrate a high degree of environmentally conscious initiatives. Identity: yours mine ours launched on May 9, 2011 and has an eight to ten year life span.

 

COMMITMENT

 

One of the first commitments the project team made came in 2009, with a collective agreement to seriously consider environmentally sustainable initiatives within the concept and development process. Each important element of an event – be it exhibition, festival, theatre production – needs a champion.Identity had champions for content, multimedia, lighting and so on, but it also had a champion for environmentally preferable initiatives.

 

METHODOLOGY

 

Keeping an eye on the overall production, and another on the possibilities of integrating sustainable initiatives into the proposed design, isn’t that difficult.

 

Re-use (re-using stuff)

 

The demolition of the exhibition previously occupying the Identity gallery enabled the team to save various materials for use in Identity itself, and for use throughout the rest of Museum Victoria.

 

Around 18m² of laminated glass was saved and reinstalled into purpose-built Identity cases, a saving of around $8,000. Around 500kg of timber was saved for other uses as well. Graphic panels from the old exhibition were reused for education and decorative purposes in the Immigration Museum’s Education Room and Theatrette. Public programs took possession of older bespoke plinths and cases, and fitted them with wheels for portability, thus extending their original life expectancy many times over. Another site rich in immigration history, Station Pier, is negotiating with the Museum to take the remainder of the exhibition graphic panels in order to augment its premises on the pier.

 

It is worth noting however, that construction methods and material choices made much of the pre-used timber untenable. ‘Screw don’t glue’ is definitely something the team has a deep understanding of after watching the demolition process and noting the broken and torn elements thrown in the skip. Undaunted, ‘small steps’ was a common maxim throughout, and one which reminded us that every environmental achievement enables future teams to take our lead, and go even further.

 

De-materialisation (using less stuff)

 

Knowing that exhibition graphics are one of the most energy, material and maintenance intensive components of exhibition production, keeping a vigilant eye on the emerging design is crucial. WithinIdentity, the unique line-work developed by Gina Batsakis emerged as a major graphic feature. Previous work with a landscape artist/signwriter provided the impetus to explore similar possibilities withinIdentity, and although the team initially felt anxious, our early commitment to facilitate a sustainable outcome determined the contracting of a specialist painter.

 

The results are surprising – far superior to that which could have been produced mechanically by a printing machine. Early planning and decision-making enabled enough time for the extensive paintwork to take place – a crucial factor in an innovative environment. The final outcome consumed similar financial resources to that required from graphic printing and related materials. More importantly, the 150m² of painted graphic will require very simple, low energy maintenance across its ten year life – involving human dexterity, paint and a paintbrush. What could be more…sustainable!

 

This environmental achievement was important in terms of boosting the project team’s satisfaction in their commitment, and gave an eye-opening model initiative to other Museum Victoria exhibition project teams. Scienceworks has taken up the scenic painter challenge and greatly benefited from it. Being brave and trialing new concepts has always been crucial, especially in the world of the museum. Have we forgotten this in our world of automation and programmed productivity? The Identity project team discovered an unexpected delight and control in veering away from machine-led production.

 

Identity is a big exhibition in a small physical space. How does one do justice to such a broad, contentious topic and still keep the exhibition spatially contemplative? By using hundreds of intangible layers of digital information of course. These digital stories are interpreted through touch-screens, the web and multiple projections.

 

The project team wanted gallery products that combined reasonable financial outlay, with low energy usage and long lived consumables – like globes. Using a range of product information and organisational experience, different products were put through a data-crunching excel calculator. After putting the exhibition’s lighting through the same rigorous process, the completed Identity now consumes the least amount of energy per square metre of any exhibition at Museum Victoria, and has set an organisational benchmark.

 

The environmental consequences of energy creation arguably impact our lives more significantly than any other human activity, and consume a huge amount of our finances. Reducing our need, and therefore general demand, is definitely something worth giving some time and thought to.

 

Some of these practices are standard in many smaller organisations throughout the country because of individual budget restrictions. Some are practices that have died out only in the last few years. Even so, it’s liberating to explore and rediscover new frontiers, and if you can save money and time while simultaneously reducing your impact on the environment, it just makes good sense (and cents) to continue pushing those boundaries.

 

the EcoMuseum, is a project of Carole Hammond, Exhibition Manager and museum professional: combining the complex ideologies of aesthetics, culture, objects, entertainment…and environment.

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Back to the future….

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This post comes to you from the EcoMuseum


Identity: yours mine ours is well on the way to an April launch, but it’s not just the multicultural community who have a keen interest in the exhibition. The project team’s open-minded approach to innovation has cultural and environmental organisations eager to investigate the exhibition’s environmentally sustainable build and finish.

One of the more experimental and highly successful decisions the project team made was to use a signwriter instead of traditional large format printing. Identity has been designed by graphic designer Gina Batsakis to be visually stunning, with a contemporary, highly artistic style. One thing visitors will immediately notice is the unique linework throughout the exhibition. The linework which is an original creation of Gina’s exclusively for Identity, is designed to express faces and features without the stereotypical ethnic identifiers we commonly recognise.

Gallery 3 is where the Identity linework truly comes into its own. Each wall is covered with many layers of line-faces and the design calls for a crisp, well defined finish. To produce this graphic treatment in the traditional method, scores of huge strips of self-adhesive paper would need be printed off and wrapped around 3mm MDF. The MDF graphic would then be laminated to take increased wear and tear. This method involves the depletion of a number of natural resources, like land degradation from MDF production and the coal extraction for the making of electricity used to power the printers and laminator. In addition the negative effects from toxic inks and ink off-gassing, and the excrement from coal-fired power stations are well known.

Graphics produced in this way suffer from heavy traffic – in the Immigration Museum’s case up to 1.3 million people will pass through Identity. The slightest scratch to even a single panel necessitates the entire panel’s replacement – meaning more electricity and materials. In 10 years time, when Identity completes its run to the public, those graphics would be consigned to landfill, where they would take hundreds of years to degrade, leeching their contents into the earth.

Using Bec (pictured in the gallery), our signwriter from Synthesis Design and Display, there is no printing, laminating, MDF substrates or inks involved. Bec is using water based low VOC paint, human energy and a brush. The only electricity she is using is to power a light projector onto the wall, where she traces the linework with chalk. The project team, and especially Gina, are thrilled at the high quality of the blossoming design on the gallery walls. The Immigration Museum is also thrilled because any scratch large or small can be easily touched up with only a brush and a lick of paint – barely any cost or effort at all to the museum. In fact the project team was surprised to find that using a signwriter cost no more than using the traditional print method, and this is what finally won them over and convinced them to experiment with Bec’s amazing skills.

We hope that this encourages the re-emergence of artistic signwriters, which are hard to find — in fact Bec is one of a kind, and herself is re-learning the skills she perfected a long time ago before signwriters became victims to large format printing. Hopefully the resource-hungry complexity of large format printing will be used with more discretion within the cultural organisations of Australia after they see the success of the Identity graphics, and signwriters from the old days will be brushing up their skills just as Bec has done.

the EcoMuseum, is a project of Carole Hammond, Exhibition Manager and museum professional: combining the complex ideologies of aesthetics, culture, objects, entertainment…and environment.

Go to the EcoMuseum

Identity exhibition eco-installation begins

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This post comes to you from the EcoMuseum


An exhibition, Identity: yours mine ours will launch in March 2011 at Museum Victoria‘s Immigration Museum, and is re-imagining the benchmarks of environmental sustainability in the cultural sector.

After over 2 years of development, in November 2010 construction work finally began on our Identity exhibition, with the removal of the old occupier of the space – Station Pier: gateway to a new life. Station Pier had been in place since 2004 and had enjoyed immense popularity with visitors, especially those who arrived by ship in Melbourne at Station Pier.

One of the challenges to eco-exhibitions is to design and build for what is essentially a temporary interior building fixture. Inevitably this leads to excessive waste come the end of the exhibition. Station Pier was designed without the insights of the burgeoning eco-exhibition industry, so the challenge to the team was to dismantle the exhibition and create the least waste possible in doing so.

Pre-planning is key to this process, and the integration of processes into your normal project planning. The Identity designers Andrew and Gina embraced the philosophy of an eco-exhibition, and so it was agreed to use laminated glass from the bespoke Station Pier cases, in Identity. Currently, whilst the infrastructure for the new exhibition is being built, the glass is being stored safely until we need it. Once that happens, our glaziers will cut to size and re-fit into Identity.

The builders who won the contract quoted on the notion of our eco-principles, with requirements for reuse and recycling written into the Request for Quotation. Necessities such as de-nailing reusable timber and cutting salvageable pieces were allowed for, so no nasty financial consequences could pop up unexpectedly. Appropriate RFQ’s are a big part of the eco pre-planning process, and after creating a template it’s easy to accurately ask your contractors for the right thing and avoid any confusion as to what you need them to do.

Unfortunately, apart from the glass and some structural softwood timber, not much was able to be reused in terms of Station Pier’s built environment. Too much had been glued not screwed all those years ago. Most of the timber had to be destroyed just in liberating it from its structural supports.

However, one thing usually never able to be recycled or reused are exhibition graphics. Station Pier documents a rich history of migration around an iconic port in Melbourne – which still exists. Talks with the management at Station Pier indicate they are keen be the vehicle for the long-term reuse of the Station Pier graphic panels – of which there is at least 50kg. Hopefully the museum’s graphics will enjoy a long life providing information for Melbourne’s tourists.

Stay tuned for the build of Identity: yours mine ours. Meanwhile you can find out more about the exhibition development here.

the EcoMuseum, is a project of Carole Hammond, Exhibition Manager and museum professional: combining the complex ideologies of aesthetics, culture, objects, entertainment…and environment.

Go to the EcoMuseum