Last week as part of the Edinburgh International Film Festival (running from the 15th-26th June 2016), Creative Carbon Scotland hosted ‘Cinema Verde’, an event exploring the myriad ways for the screen sector to affect environmental sustainability.
Cinema constantly reflects and shapes our society: its immersive nature is a powerful force for visualising our current culture, imagining new worlds, and offering alternative perspectives. The opportunity for filmmakers to explore and address the challenging issues of our time whilst improving their own sustainability credentials and finances is a burgeoning area in the sector – and brought to greater prominence with the increasing Hollywood support of the cause:
We heard from a diverse range of panellists during the event, which was held at the EIFF Delegate Hub at the Traverse Theatre in Edinburgh.
First up, Mike Day (of Intrepid Cinema) talked to us about his conceptual content choices in directing a documentary that explicitly tackled issues of unsustainability in the Faroe Islands and whaling. Mike explained how he chose to inhabit the creative space between artist and activist when making work which explores such issues, and highlighted the role of the filmmaker in challenging existing conceptions about less-well documented communities.
We then heard from Lucinda Broadbent of Media Co-op, a Scottish film production company who specialise in creating digital media and films for the third sector and broadcast television. Media Co-op are committed to increasing their positive social and environmental impact, and have been taking steps to reduce the carbon impacts of their production methods. Lucinda focused on the ‘everyday’ actions individual filmmakers can take when trying to work more sustainably, taking us through the start of her day, and the sustainable choices she makes along the way!
Finally we heard from Naresh Ramchandani of Do The Green Thing (an international organisation focussed on harnessing the power of creativity to tackle global climate change through ‘playful propaganda’) on the implicit actions screenwriters could take to grow the sustainability consciousness of their audiences. To read about some potential examples of this in practice, you can find their inspiring issue on ‘How Screenwriters are Ruining the Planet’ and watch this short clip below:
The Edinburgh International Film Festival is also a member of our Green Arts Initiative: an interactive community of Scottish arts organisations committed to reducing their environmental impact. EIFF has been working on reducing their waste, energy consumption, and business-related travel: even experimenting with video-conferencing guest to avoid trans-Atlantic travel in the past. Find out more on their green page on their website.
Events like this are just some of the ways through which Creative Carbon Scotland is supporting the screen sector in its efforts to reduce its environmental impact, and think creatively about approaching environmental sustainability.
If you’re working in screen (or in the arts more generally) and are looking for some individual advice improving your environmental sustainability, get in touch!
Fiona (email@example.com) in our team is an expert in all things carbon reduction, and can cannot you with others working towards similar goals. Alternatively, take a look through the links and resources below or on our dedicated page for screen.
The post Blog: Cinema Verde at the Edinburgh International Film Festival appeared first on Creative Carbon Scotland.
Creative Carbon Scotland is a partnership of arts organisations working to put culture at the heart of a sustainable Scotland. We believe cultural and creative organisations have a significant influencing power to help shape a sustainable Scotland for the 21st century.
In 2011 we worked with partners Festivals Edinburgh, the Federation of Scottish Threatre and Scottish Contemporary Art Network to support over thirty arts organisations to operate more sustainably.
We are now building on these achievements and working with over 70 cultural organisations across Scotland in various key areas including carbon management, behavioural change and advocacy for sustainable practice in the arts.
Our work with cultural organisations is the first step towards a wider change. Cultural organisations can influence public behaviour and attitudes about climate change through:
Changing their own behaviour;
Communicating with their audiences;
Engaging the public’s emotions, values and ideas.
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